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Brady's IP Printer System
Brady's IP Printer System Helps Companies to be More Efficient and Cost-Competitive in a Tough Market Ease of Use and Increased Productivity Are Chief Benefits Cited by Users 
MILWAUKEE, WI- (October 29, 2008) - One year ago, Brady Corporation (NYSE:BRC), a leader in high-performance marking and wire identification, launched a revolutionary thermal transfer industrial printer that utilizes smart cell technology- the Brady IPTM Printer System. Since its introduction to the market, the IP Printer has had a very positive impact on the productivity of companies using the system. "It's a tough market out there, and the way things are changing, you have to really work at overhead and cost," says Steve Foley, Foley Electric. "Using the Brady IP Printer has really changed our cost levels so we can be very competitive." The Brady IP Printer is the first system of its kind that lets the printer, material, ribbon and software communicate together. With these innovative printing capabilities, users can simply load the material, click the software interface and easily print a variety of labels, tags and sleeves. This hassle-free printer enables on-demand, just-in-time printing to help manufacturers get the job done. Dave Eppihimer of Foley Electric describes how their productivity has been dramatically improved by using Brady's IP Printer System: "The Brady IP Printer changed productivity at our business. We were able to integrate Microsoft® Excel® with the Brady software program to cut and paste thousands of labels in minutes, instead of printing off one at a time, which would have taken days."
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